How effective is the combination of your main product and the ancillary texts?

Our music video and ancillary tasks do not have a lot in common. One thing they do share is that Max Black is the main focus of both and we see his emotions and expressions through both. The emotions are different in each task however. The music video focuses strongly on Max being upset and angry, which eventually leads to revenge and death. Throughout the video we can see him change from an emotional weak person to the dominant male at the end.

The poster and CD cover are very similar styles. We felt this was completely necessary in order for the package to work. It would look silly if the two did not relate or have any style in common, it would simply feel like a different product. The character at the end of the video (dominant and in control) is the same as the character reflected in the photo shoot. He is in control of his life, emotions and what the audience see. He shows attitude in a humoristic way to engage with the audience, showing a likeable character. We think the two ancillary tasks are extremely effective together as they carry on the style and attitude we want from the package. The colours and theme reflect from the music video of being dark and bitter.