The creation of our you tube and face book accounts was not only to show the different stages of our production and influences and inspiration, but also to show the audience our final product and gather any feedback possible. The main bulk of our feedback from these sites was very positive. Many comments said that the dancing scenes were very good and that the fast shots looked very effective. The only criticism we received through social networking sites was that the very ending where jon walks away on the beach was difficult to understand, and that it did not entirely match the rest of the storyline. We feel this is positive feedback and that it could help if we ever had the chance to improve on our work.
We also got feedback from a questionnaire which again was mainly positive comments. You can see from our audience feedback results table that most people thought the music video was excellent, but that we could add more narrative if there was going to be any improvement. This is one of the main issues we had when deciding wether or not to follow the conventions of a pop video. We think that next time ww should balance to two 50/50 rather than focusing on performance shots, but we still feel that the balance works well with the song chosen and that too much narrative would result in a more complex storyline which could confuse and eventually bore the audience.
A small percentage thought the genre was not clear enough because of how the ending included a killing. We can understand why people would think this because it is a very sinister thing to include in a video. However, the song is not a happy cheerful example of pop which could explain why the idea even came to us. However we knew whilst creating the video that this aspect was challenging conventions strongly.
Our Video on Youtube:
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